AI & Marketing Glossary
Plain-English definitions for the marketing, SEO, and business terms you encounter every day — plus free AI tools to put each concept into practice.
A
A/B Testing
A/B testing (also called split testing) is a method of comparing two versions of a webpage, email, or ad to determine which one performs better based on a specific metric.
Affiliate Marketing
Affiliate marketing is a performance-based marketing model where you earn a commission by promoting another company's products or services and driving sales through your unique referral link.
AI Writing
AI writing is the use of artificial intelligence — specifically large language models (LLMs) — to generate, edit, or enhance written content, from blog posts and emails to ad copy and legal documents.
B
Bounce Rate
Bounce rate is the percentage of visitors who leave a website after viewing only one page, without taking any further action such as clicking a link, filling out a form, or navigating to another page.
Brand Voice
Brand voice is the distinct personality and tone a brand uses in all its communications — from social media posts to customer emails — that makes it recognizable and relatable to its audience.
C
Cold Outreach
Cold outreach is the practice of contacting potential customers or business connections who have no prior relationship with you, typically via email, LinkedIn, or phone, to initiate a conversation.
Content Marketing
Content marketing is a strategic approach focused on creating and distributing valuable, relevant content to attract and retain a target audience — and ultimately drive profitable customer action.
Content Pillar
A content pillar is a core topic or theme that forms the foundation of your content strategy, around which clusters of related subtopics are created to establish topical authority.
Conversion Rate
Conversion rate is the percentage of visitors who complete a desired action — such as making a purchase, signing up, or filling out a form — out of the total number of visitors.
Copywriting
Copywriting is the craft of writing persuasive text (called 'copy') designed to drive a specific action — such as buying a product, signing up for a service, or clicking a link.
CTA
A CTA (Call to Action) is a prompt — usually a button, link, or phrase — that tells your audience exactly what step to take next, such as 'Sign Up Free' or 'Get Started Today.'
E
F
H
K
Keywords
Keywords are the words and phrases that users type into search engines when looking for information, products, or services — and that website owners target to attract organic traffic.
KPI
A KPI (Key Performance Indicator) is a measurable value that demonstrates how effectively a company or individual is achieving key business objectives.
L
Landing Page
A landing page is a standalone web page created specifically for a marketing campaign, designed with a single focused objective — such as capturing leads or driving sales — with minimal distractions.
Lead Magnet
A lead magnet is a free resource — such as an ebook, checklist, template, or webinar — offered in exchange for a visitor's contact information, typically their email address.
M
N
P
Personal Branding
Personal branding is the intentional process of shaping how you are perceived professionally by creating a consistent public identity that showcases your expertise, values, and unique perspective.
Pitch Deck
A pitch deck is a brief presentation — typically 10-15 slides — used by startups and entrepreneurs to give investors, partners, or stakeholders an overview of their business plan, product, and vision.
R
S
SaaS
SaaS (Software as a Service) is a software distribution model where applications are hosted in the cloud and accessed via the internet on a subscription basis, rather than installed locally.
Sales Funnel
A sales funnel is the step-by-step journey a potential customer goes through — from first becoming aware of your product to making a purchase — with each stage narrowing down the number of prospects.
SEO
SEO (Search Engine Optimization) is the practice of improving a website's visibility in search engine results pages (SERPs) to attract more organic (non-paid) traffic.
Social Media Marketing
Social media marketing is the use of social media platforms — like Instagram, LinkedIn, TikTok, and Twitter — to promote products, build brand awareness, engage with audiences, and drive website traffic.
SOP
An SOP (Standard Operating Procedure) is a documented set of step-by-step instructions that employees follow to perform routine operations consistently and efficiently.
U
V
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