Stop using the same 10 hashtags for every post — AI generates targeted, platform-specific hashtag sets at niche, medium, and broad competition levels for maximum reach.
1 AI tools for this use case
Enter your post topic, niche, and account size. Get 20-30 optimized hashtags across three tiers: niche-specific (highly targeted, less competition), medium-competition (growing communities), and broad (high-reach, high-competition) — the proven mix for maximum organic reach.
Use the TikTok Hashtag Generator with your video topic to get platform-specific hashtags that match TikTok's discovery algorithm. TikTok hashtags work differently from Instagram — the tool optimizes for the For You Page, not just the search function.
Use the YouTube Tags Generator to create a comprehensive set of video tags that help YouTube's algorithm understand your video content and recommend it to the right audience.
How many hashtags should I use on Instagram?
Instagram's current best practice (as of 2026) is 3-5 highly targeted hashtags rather than the previous strategy of 30 hashtags. Meta has stated that fewer, more relevant hashtags outperform large hashtag sets. Focus on niche-specific hashtags where your content can realistically rank in the recent or top posts, rather than massive hashtags dominated by accounts with millions of followers.
Do hashtags still work on TikTok?
Yes, but differently than Instagram. On TikTok, hashtags help the algorithm categorize your content for the For You Page and make your videos discoverable in search. Use 3-5 relevant niche hashtags rather than trending hashtags that are unrelated to your content. The quality of your content and early engagement signals matters more than hashtags for TikTok's algorithm.
Should I use the same hashtags every time?
No — rotate your hashtag sets and test different combinations to identify which generate the most reach and engagement for your specific account. Using identical hashtags in every post can reduce reach on some platforms. Build a library of 5-10 hashtag sets for your main content categories and rotate through them systematically.