Enter your announcement details and get a properly formatted press release with a compelling headline, dateline, quotes, and boilerplate — ready to pitch to journalists.
3 AI tools for this use case
Generate AP-style press releases optimized for media pickup and digital distribution.
Generate a 3-email cold outreach sequence with personalized follow-ups that get replies.
Generate full SEO-optimized blog posts with headings, meta tags, and internal link suggestions.
Enter the news event (product launch, funding, partnership, milestone), key details, executive quotes, and company background. Get a properly formatted press release with headline, lead paragraph, supporting content, and boilerplate.
A great press release needs a great pitch. Use the Cold Email Generator to craft personalized, concise pitch emails for each journalist — explaining why the story is relevant to their specific beat and audience.
Use the Blog Post Writer to expand your press release into a long-form blog post with additional context, background, and SEO optimization — maximizing the announcement's organic search value.
Do press releases still matter in 2026?
Yes, for specific purposes. Press releases remain valuable for official announcements that need a canonical, quotable source for journalists; for wire distribution that gets indexed by news aggregators; and for SEO value when hosted on your website's newsroom. Cold pitching journalists with original story ideas often works better than press releases alone for earned media coverage.
How do I get journalists to cover my press release?
Identify journalists who specifically cover your industry and have written about similar announcements. Pitch with a personalized email that explains why the story matters to their audience — not just that you sent a press release. Follow up once, politely. The more genuinely newsworthy your announcement, the less selling you have to do.
Should I use a wire service to distribute my press release?
Wire services like Business Wire and PR Newswire ensure your release gets indexed by major news databases and reaches a broad set of journalists automatically. They cost $400-$2,000+ per release. For small businesses and startups, targeted direct outreach to 20-50 relevant journalists often delivers better results at zero cost, reserving wire distribution for major announcements.